19A - Idea Napkin No. 2

1. My name is Tyler Gaeser and I am from Orlando, Florida. My major is General Business Administration and I plan to minor in entrepreneurship. I also plan on earning my MBA. I am very good at problems solving and coming up with great solutions to these problems. I love to help people in any way I possibly can. I hope to use my product positively affect the lives of millions of people around the world.

2. I am offering two products that fight to end nicotine addiction. The first product is a pill. Addicts will need to take this pill every day for about a week in order for their addiction to subside. After the week is up, they should no long feel a constant craving to use nicotine products. The other product that I am introducing is a tablet that dissolves on the tongue. This product is designed specifically for people that are addicted to chewing tobacco. Similarly to the pill, the addict will use it every day and after about a week, they will no longer have strong cravings for chewing tobacco. Both of these products will be over-the-counter drugs so that they are easily accessible to all people. This will also make them much cheaper to purchase because customers won't need prescriptions.

3. My products are meant for all nicotine addicts who want to do something about their addiction. My products are specifically meant for the nicotine addicts who want to turn their lives around. This could be someone who smokes two packs of cigarettes per day, but it could also be someone who only smokes five cigarettes per day. Regardless of the extent of each person’s nicotine addiction, my products will be effective. Unfortunately, addicts who have no desire to end their addiction will most likely not be my customers. The addicts have to be willing to use my products. I can’t force them.

4. Customers will pay for my products because more and more nicotine addicts are becoming worried about their health. Many of these addicts truly want to stop smoking so that they are not a risk for major health issues. I know for a facts these people will use my products.

5. What sets me apart from everyone else is that I am fully dedicated to creating my products. I will do whatever it takes to be successful in creating my products. I also have access to a lot of useful resources that many people do not have access to.

I believe all five of these elements fit perfectly together. I am very good at creating solutions to problems. I have come up with two very beneficial products that I know people will purchase. My customer demographic is extremely large and people will be inclined to use my products because they are fearing for their health. Furthermore, I am fully dedicated and have access to multiple useful resources. Together, all of these things form a great business concept.

The two main points of feedback I received on my first Napkin Idea are that I need to narrow down who my target customer is and that I need to be less specific when talking about the effectiveness of my products. In my first Napkin Idea, I said that my target customer would be anyone who is a nicotine addict. However, after reading my feedback, I changed my target customer to nicotine addicts who desire to end their addiction. Additionally, I changed what I said about my products completely curing nicotine addicts after a about a week. I now say that the craving for nicotine products will be greatly decreased after about a week of using my products. I changed this because I don’t want to provide people with specific claims that could end up being false. I incorporated these two pieces of feedback into the second and third parts of my Napkin Idea No. 2.