Ending Nicotine Addiction
Opportunity
- The opportunity here is for me to create effective drugs to fight nicotine addiction.·
- Who has the need: There are millions of people all over the world who are addicted to nicotine products. There are many different ways people are consuming this nicotine. Some people smoke cigarettes, other people like chewing tobacco, and recently, electronic cigarettes and vapes have become extremely popular. People are starting to use these products at a very young age and they quickly develop strong addictions. These addictions continue to get stronger as they get older. When an addict is young and in the beginning stages of their addiction, they may only smoke a couple of cigarettes each day. However, as their addiction becomes much stronger, they may eventually get to the point where they are smoking multiple packs of cigarettes each day.
- Nature of the need: This need exists because the number of nicotine addicts is increasing and there are not many effective ways to fight nicotine addiction. There are many products currently on the market, such as pills, chewing gums, patches, and vitamins that are all supposed to help stop nicotine addiction. The reality is, however, that the majority of these products do little to nothing in actually helping people end their addictions. This is exactly the reason why I am going to create new products are actually do what they say they are going to do.
- The opportunity here is huge. If I could create effective products, I would instantly being helping millions of people. There are people who cannot live their lives because their nicotine addiction keeps getting in their way. Providing these people with the products they need will drastically improve their lives. There are some people out there that cannot function without the constant rush nicotine provides. These people, oftentimes, struggle to hold jobs and complete day to day activities. My products would, hopefully, give these people a second chance at life.
- The window for my opportunity will be open until someone else creates an extremely effective product that fights against nicotine addiction. Currently, the opportunity here is continuing to grow. The number of nicotine addicts around the world appears to be at an all time high and it does not appear as though the numbers will be dropping anytime soon. That is, unless effective products are introduced into the market.
- I will be producing two products that fight nicotine addiction. These products will be a pill and a chewing gum.
- The pill: The nicotine addict will take the pill by mouth once a day until their nicotine addiction is completely gone. After a couple of weeks, they should noticed a huge difference in their level of nicotine cravings. The pill is aimed specially for addicts who smokes cigarettes and vapes.
- Chewing gum: The chewing gum that I will be selling will be a medicated chewing gum that is specifically designed to help with who are addicted to chewing tobacco. Chewing tobacco can lead to all kinds of serious health issues. Chewing tobacco addicts have been known to develop mouth and throat cancers. My medicated chewing gum will significantly help reduce the cravings of chewing tobacco, and therefore, reduce the chance of addicts developing health issues.
- My goal is to get both of these products to be sold as over-the-counter drugs at various pharmacies. Getting these products to be sold as over-the-counter drugs will be crucial for my successful. Over-the-counter drugs are a lot cheaper than prescription drugs and they are a lot more accessible. People do not have to schedule doctors’ appointments to get prescriptions and pay outrageous fees. All they will have to do is walk into a pharmacy and purchase whichever of the two products they want. This will allow me to reach a much larger number of customers.
- While I am not exactly sure on the price for each product, my goal is to get the price for each product to be below $50 for a monthly supply.
- Customers will switch to my products because, like I mentioned earlier, the products currently on the market are not at all effective enough. If they were effective, there would not be an opportunity for me to create my products to begin with.
- I do not believe it will be very difficult for customers to switch to using my products. Once they see the immediate results, they will have no choice, but to give my products a shot.
- There are many competitors out there, but none of them seem to be able to develop the correct formula to successfully fight nicotine addiction. I think their weaknesses are that the only thing they care about is make a lot of money. They do not actually care about their customers’ well-being’s.
- My price points are extremely important. If the prices of my products are too high, I will not be successful because people will not be able to afford to purchase my products. On the other hand, if my price points are too low, I will not make much money. I need to find the perfect price point where people who need the products can afford them and I am able to make money in the process.
- I am not just sure how many employees I will need. The hardest part of my business will be creating the correct formulas for my products. Once I do that, the rest of it shouldn’t be too difficult.
My most important resources are my knowledge and dedication. Knowledge and dedication are two things that most people don’t have.
In the future, I hope to develop products that will help fight other addictions, such as alcoholism and other drug addictions.
Assuming my business launches, in five years I hope to have taken over the industry. In ten years, I hope I will have developed additional products and be known as someone who truly cares about the well-being of my customers.
Tyler,
ReplyDeleteI think that venture concept has come a long way from its inception! You have more clearly defined your opportunity and its respective market as well as touched on a very important aspect: price. It is true that current nicotine addiction fighting products are ineffective and pricey; thus if you can beat those two obstacles, I have no doubt that you can take over the industry.
~Izzy C.
Tyler, you've really developed this idea since starting it! I think keeping products to $50 a month or less is a great idea, since many smokers and vapers spend around that much or more a month. Many addiction fighting products are slow and take time to be effective, leading people to relapse often and have to start all over again. Beating addiction by fighting the addiction quickly is certainly a selling point.
ReplyDeleteTyler,
ReplyDeleteYou've made significant progress with your idea! I recognize that there is a huge need today to end nicotine addictions, and I think you've found a great way to do it. I like that you're looking to sell your product as over-the-counter, because it makes it easier for a smoker to want to quit if they don't have to jump through many hurdles, like booking doctors appointments or calling insurance companies, to do so. Great job!