Friday, September 27, 2019

9A - Testing the Hypothesis, Part 2

Who: From doing my interviews, I learned that although some people have a lot in common with others in my opportunity, they fall outside the boundary due to various reasons. Two of the people I interviewed are college students who consume nicotine, but only when they are in a social setting. This means that they only consume it when offered. While these people do in fact enjoy the feeling they get from nicotine, I would not consider them addicts, which is why they fall outside the boundary for my opportunity.

What: When I was interviewing people, I asked everyone whether or not they believe they are a nicotine addict. Of course, most people denied this even if they are in fact an addict. Two guys in their mid-twenties that I interviewed told me they consider a nicotine addict as someone who consumes it almost every day. They also explained that people who are addicts purchase the nicotine products themselves and they constantly crave nicotine. I completely agree with them.

Why: I do believe the underlying cause of the outsiders’ need is different than people who are in the boundary. Another college student I interviewed said that most nicotine addicts grew up around people that used a lot of nicotine products. Because they were always around it growing up, they eventually began consuming it as well. People outside the boundary may not have been heavy exposed to nicotine until they came to college.


Inside the Boundary
Outside the Boundary
Who
People who consume nicotine daily
People who only consume nicotine when they are in a social setting
What
People who purchase nicotine products for personal consumption
People who only use nicotine products when offered
Why
People are were heavily exposed to nicotine at a young age
People who were not exposed to nicotine until they came to college

2 comments:

  1. Tyler,
    I completely agree with the “who” you are trying to identify. Personally, I classify a nicotine addict as someone who consumes it every day, or someone who craves it when they must go a period without it. It looks like your interviews were insightful. Overall, great post! My only comment is that I don’t know that the “why” is due to being exposed to it at a young age. People in my immediate family have been smoking since a young age, or smoke socially, but I personally have never even experimented with it. I think saying the addiction comes from being exposed at a young age oversimplifies the actual reason(s).
    ~Izzy C.

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  2. Tyler,
    You seem to have found some good insight through your interviews, I personally was only really exposed to nicotine in college and use it in a social setting so I would fit outside the boundary. I like nicotine but don't want to vape it so I'm not addicted to it either. Since you're finding that some people don't think their use is an addiction, maybe your product could just be a healthier option for your lungs.

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